Google is the one-stop-search for all web administrations. From Gmail to Google Docs, the organization offers all sorts of administrations, just for nothing. Do you ever ponder with every one of these administrations being free, how is Google procuring income? Indeed, the basic response to this: Advertisements. Google is on a very basic level an advertisement driven organization, acquiring the vast majority of its income from promotions of a few sites and items.
A year ago, Google changed its web crawler for portable programs to include “Favicons” or favored symbols to the list items. These are little symbols speaking to the logo of the locales that are being shown in the indexed lists.
On January 13, Google began revealing this element for work area clients. Presently on the off chance that you look for something on Google, you can see the minor logos of the sites at the left-hand side of the particular site names. Google says that this component is the “part of an arrangement” that will empower clients to comprehend where the data is coming from.
I don’t quite understand how is this going to make a difference for the users. People do not need to check tiny icons to differentiate between a reliable source from a fake one. Whether this feature helps the users or not, it is surely helping Google to earn more revenue. Let me tell you how.
How Google Is Making People Click On Ads More
See, with the “Favicons” feature, Google smartly redesigned its way of showing ads in the search results. Previously, when we searched for something on Google, we could easily differentiate the ads from the actual organic search results. The ads were shown at the top of the page in a box with differentiating colors. This way we could identify which results were ads and which results were organic, without the need for a “Favicon”.
With this update, along with the tiny icons, Google is showing the ads with a black bold “Ad” icon. But there is no differentiating line or section which divides the organic search results from the ads.
This change previously ends up being productive for the tech monster. It is driving more individuals to tap on promotions rather than the genuine indexed lists. As indicated by a computerized promoting office, the navigate paces of the advertisements have just expanded for the work area locales. At the point when Google revealed this update to the portable stage a year ago, the navigate paces of a portion of its customers expanded from 17% to 18%.
In a Twitter post a week ago, Google said that this configuration “will put the brand of a site on the upfront helping searchers better comprehend where the data is coming from and all the more effectively filter the outcomes”. On this post, numerous clients indicated their objection for this arrangement, setting up remarks like, “Return this visual trash” and “Everything resembles an Ad”.
Google has not reacted to these reactions starting now and we don’t have the foggiest idea whether they will return this organization or not. However, what we cannot deny is that Google is being a smooth operator, poaching on clients and making them click on more promotions rather than real query items and increasing more income than previously.
What do you all think of this new format? Let us know down in the comments.